Falcon Order Entry - Advertising

Falcon Order Entry is a feature-rich, Windows-based classified/display advertising and billing system for a variety of publishing environments.

It includes an easy-to-use graphical ad entry interface and many customizable features tailored to your exact requirements.

Falcon Order Entry works seamlessly with Falcon Accounts Receivable and PageMaster Classified Pagination to provide a complete solution from ad entry through production, billing and collections.

Revenue Enhancement

• Up-sell prompts include messages, customer information and next available rates
• Internet website and e-mail links
• Support for on-line Internet ad entry
• Premium position management
• Classification-specific ad content wizard
• Blind box, bold, center charges calculated automatically
• Proforma Invoice
• Sales and commission management
• Sales goal variance (actual vs. forecasted sales)
• Ad builder wizard
• Multiple ad preview
• Cross-selling
• Support for corporate models
• Centralized billing
• Centralized production
• Revenue tracking by profit center
• Co-op invoicing

AD ENTRY

• Single screen tabbed interface
• Unlimited publication or zone combinations
• Dynamic pricing during ad entry
• WYSIWYG word processor with spell check
• Graphics entry and management
• Reverse ads and multiple frame types
• View premium position availability during ad entry
• Ability to book classified, display and inserts under the same order
• Capture subscriber information
• Sort preference or override by category
• Co-op ad entry and tracking
• Different ad size, color, etc. for each insertion
• Visual calendar
• Unlimited dates, flexible skip dates, alternate days, etc.
• Holiday and deadline calendar
• Zone editions
• User-definable search criteria
• Affidavit wizard

PRODUCTIVITY

• Customizable functionality per customer requirement
• Integrated ad creation with QuarkXPress
• Print or fax proofs from workstation
• Automatic transfer to web site
• Export to any ad layout system
• Tear sheet and blind box mailing labels and reports
• Support for remote pagination
• Improved customer search

REPORTS

• Generate on-screen or print
• Complete standard report set
• Customized or user-generated reports
• Import report data into spreadsheet or mail merge
• Deferral & accrual

RATES

• Easy rate maintenance
• Modular pricing
• Combination rates by publication or zone
• Quantity and length sliding scales
• Flexible calculations adapt to any rate structure or promotion
• Agency discounts
• Rate by size, day of the week, number of insertions, etc.
• Automatic creation of premium position and color

CREDIT

• Automatic credit checking during ad creation
• Customer account status lookup
• Built-in on-line credit card verification
• Automatic credit checking on running ads
• Credit check on ad text phone number

CONTACT MANAGEMENT

• Automatic call-back generation
• Appointment scheduling and tracking
• Import prospect database
• 3rd party interfaces

CONTRACTS

• Contract template creation
• Customer contract assignment
• Contract fulfillment tracking
• Earned rate calculation
• Short rate calculation

CUSTOMER MANAGEMENT

• Complete customer information, history and notes
• Multiple addresses
• Industry code tracking
• Relationship tracking
• Multiple salespersons per account

PAGINATION

• Back-to-front, front-to-back
• Automatic class display placement
• Squaring front or back
• Look ahead to best fill space

HISTORY

• View ad order and schedule changes
• All changes logged by user, date and time
• Unlimited notes field

SECURITY

• Rule-based, customizable security by groups
• Hold ads automatically
• Discount approval by supervisors